Are airline ads That say "new york's most global airline" effective? with the use of priceline and fare comparison sites, I think Delta should be more concerned with differentiation when listed among other airlines. Why fly Delta when looking at fares at orbitz.Com? Delta is rarely the least expensive from my experience. Most airlines have frequent flier miles. Why would I fly Delta? Trust? oh, if frequent flier miles can be used for more International destinations than competitors, that would be good to emphasize. " reward yourself. REDEEM delta frequent flier miles to more International destinations than... " Or something like that.

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