I wonder if the " worth the extra cent" is a way of differentiating Arbys from rival McDonalds as an upper class restaraunt. How have sales done? McDonalds probably had a surge as the economy worstened [perhaps due to the media misinterprting slower growth as a decline and causing a panic] so the $5.01 may have been done to combat that [depending on time of introduction]. Therefore the campaign effectiveness could not be easily measured

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