I was flipping though the channels and came across monster truck racing on the Speed Channel. I noticed that "Built Ford Tough" is used by people as a general description of the quality of the truck. One guy even said, "We put all new things on this and it is built Ford tough, even though it is not a Ford". F-150 is the top selling pick up. Is this because of a perpetuation through media that Ford is tough through this popular phrase?

Culturally, when one driver had a problem with his truck, another competing driver was helping. I like that. I believe that media is supporting the idea that you should help one another, even if you are in competition.